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Benefits of Brand Activation Marketing Brand activation advertising gives clients an experience of the brand that leads them to do it. It is a brand new development in the advertising business and has lots of benefits as might be discussed here. Brand activation will rejuvenate your brand When you let customers to experience your brand firsthand, they’re likely to feel a larger drive to love and associate with the brand. This thus gives the brand some renewed strength to penetrate the market even further.
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Strengthens ties with customers
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Brings the consumers nearer the product and strengthens the relations with the customers. This is very true especially with small businesses as they rely on long term clients. It is advisable therefore to arrange for a new activation event in order to draw the clients closer and to fortify ties with the clients. This will really improve your company-client relations. Makes a brand prominent An activated brand gets notable in the marketplace. This is because more consumers will be engaged in talking about their experience with your products. Enhances engagement with the marketplace A brand activation event will make sure that your brand is heard as it will involve the consumers. The clients will be able to experience the product. This brings lot of difference when compared to the traditional advertising procedures. Brand activation will give your product a competitive edge over comparable goods in the industry. Brand activation causes a ripple effect Once you have started your brand activation campaign and employed your marketing efforts, it will cause ripple effect making brand activation a more effective marketing strategy than any other. The effectiveness of your marketing effort is multiplied by brand activation. Brand activation increases repurchases by clients When the customers experience the brand, they develop a higher level of trust and will be more likely to repurchase the product over and over. This means that they will become more loyal customers to the brand. Increases chances of getting customer feedback When you carry out brand activation events, the consumers will feel a part of this brand and will freely give opinions on the way the item could be improved. This is possible because they interact with the product during the brand activation event and thus can share their thoughts and ideas while at the events. This is thus better than traditional methods such as through the media whereby there is minimum or no interaction with the product. Improves the ranking of the brand With interaction with the brand, there is an overall increase in the brand ranking. The market share gains, brand loyalty raises and thus the brand ranks higher. It is therefore safe to say that brand manipulation Advertising is a powerful marketing strategy.